Friday, July 18, 2008

Media gets what they deserve

You know, we all know things are tough. I mean check this out:

Microsoft said today that its fiscal fourth-quarter profit jumped 42 percent, helped by strong sales of its Office and Windows software, but the company offered a soft outlook for the current quarter.

Earnings for the three months ended June 30 rose to $4.3 billion, or 46 cents a share, but that missed Wall Street's expectations by a penny a share. In the year-ago quarter, Microsoft reported earnings of $3.04 billion, or 31 cents a share.


Now what did AP have to say about this?

Microsoft's profit falls short of expectations


Now let me see. Despite hard economic conditions, this last quarter vs a year ago shows a 15 cent per share improvement... But the AP chooses to push the fact that MS missed Wall Street expectations by a penny???

If you ever needed a concise snapshot of why the major media outlets are dying, that is it. AP's bias here is just so plain that it can't be missed. And long term, that means people walk away.




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