June 19, 2008 (Computerworld) A political blogger is using a technique known as "Google bombing" to enlist the aid of fellow partisan bloggers to boost the search engine rankings of nine news stories that reflect poorly on Republican presidential candidate John McCain.
Chris Bowers, managing editor of the progressive blog OpenLeft, is launching the Google bombs by encouraging bloggers to embed Web links to the nine news stories about McCain in their blogs, which helps raise their ranking in Google search results. Bowers is reprising a similar Google bombing effort he undertook in 2006 against 52 different congressional candidates.
What happens is that these pop to the top, insuring that they are read.
Is it ethical? Since it seeks to change the results via artificial means I would say it is akin to marking the cards or shaving the dice. You might want to ask the other players what they think.
No comments:
Post a Comment