One promise of the Internet

was that it would enable more voices to join the discussion. Blogs have done that. Another thing it did was vastly expand self book publishing, also known as Publish On Demand. (POD) And, like most new technologies, the natural tendency is for the larger companies to want to eat the smaller ones. This, of course, leads to fewer companies and, if followed to the natural end, a new status quo.

Meet the new boss. Just like the old boss.

Such is the case with Amazon.

Clear so far? Good. It’s different now; between the Internet, the development of POD, or print-on-demand technology, and the big-name publishing houses becoming risk-adverse, unadventurous and stodgy. Rather like Hollywood and the music industry, come to think on it: stuck on established big names, carefully constructed sure-fire blockbuster hits and guaranteed big returns. The quirky, original, eccentric and genuinely creative will likely never be invited in the door – even if they are talented, too. The result has been an explosion in the numbers of writers who have gone ‘indy’ – just like filmmakers and musicians, because the technology has allowed it. Getting in through the doors of the big-name publishing houses is no longer the only game in town.

Print on demand technology allows a printer to print up copies of a particular book as they are ordered from a formatted electronic text file. Because they are usually printed in small batches, not in 10s of thousands at a whack, the cost of the individual copy is higher, but not all that much. And because they are printed to order, the matter of warehousing thousands of copies doesn’t come up; all very ecologically sound. It allowed writers who couldn’t or didn’t want to publish through a traditional publisher and couldn’t afford to pay for a print run from a so-called vanity press to pay a small set-up fee for their text and cover, which would be available to the printer. Whenever orders came in for their book, the printer could run off as many copies as needed and drop-ship them to the customer.

Sensing an opportunity, a whole host of new publishers sprang up or morphed from their previous incarnation...

So last Friday’s action by Amazon.com, demanding that POD publisher, Publish America now and henceforward have their books be printed by Booksurge, or else their authors books would not be sold directly through Amazon comes as a rather thuggish slap in the face. (Publish America’s news release is here.)

Link to article.

Read the article. It should give us all pause for consideration.